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Panoramic
VR Shopping /



Jan 2021- Sep 2021

Xinyi Wang, Cheng Xue, Tongxin Sun, Jingyi Liu, and Xinyi Fu

Role: Unity developer, UI/UX designer

Published paper: Mobile Screen-based User Interface Design Guideline for Panoramic VR in Shopping Scene. In Proceedings of the 23rd International Conference on Mobile Human-Computer Interaction. 2021.






The pandemic has shifted people’s shopping behavior towards on- line resources. Mobile screen-based panoramic virtual reality (VR) appears to be a promising form for future online shopping. However, the existing user interface (UI) design of panoramic VR shopping needs more natural interactions based on a rational standard design guideline. In this article, we frst conducted a heuristic study to compare six representative virtual store apps. This revealed a gap between users’ requirements and the current design attempts. Thus, a UI design guideline for panoramic VR in the shopping scene was presented. Then, we conducted a verifcation study with a demo op- timized according to our design guideline. Both user experience and interactive efciency improved as a result of the design guideline. Our design guidelines and discoveries derived from user studies provided references for the design, development, and potential use of dynamic panoramic VR in shopping scene.

Keywords: human-centered computing, user studies, virtual reality, user interface design.



The design standard guideline of panoramic VR shopping 


Motion sickness control
(The camera icon stands for the viewpoint from the mobile.)


Dynamic image
The image processing of the dynamic image & The interactive operation of the dynamic image.




The practical implementations of design guidelines in the demo



Analysis results
for the comparison of heuristic study and verifcation user study

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